We derive the four principal asymptotic rate-distance tradeoffs for binary codes---Plotkin, Elias--Bassalygo, and the two McEliece--Rodemich--Rumsey--Welch (MRRW) bounds---from one theorem, the ``pretty good criterion.'' If the bit error rate under the pretty good measurement (PGM)---the quantum analog of posterior sampling---of a binary-input output-symmetric classical--quantum (cq) channel lies below $\delta$, then ... more >>>