We derive the four principal asymptotic rate-distance tradeoffs for binary codes---Plotkin, Elias--Bassalygo, and the two McEliece--Rodemich--Rumsey--Welch (MRRW) bounds---from one theorem, the ``pretty good criterion.'' If the bit error rate under the pretty good measurement (PGM)---the quantum analog of posterior sampling---of a binary-input output-symmetric classical--quantum (cq) channel lies below $\delta$, then every length-$n$ binary code, linear or nonlinear, of relative distance $\delta$ has rate at most the channel's capacity, up to an $O(n^{-1/2})$ correction. Rate--distance bounds thereby reduce to a channel design problem, wherein the task is to minimize channel capacity subject to the posterior bit error rate constraint. Via the pretty good criterion, the binary erasure channel (BEC) yields Plotkin, the binary symmetric channel (BSC) yields Elias--Bassalygo, the pure-state channel (PSC) yields the first MRRW bound, and a masked PSC yields the second MRRW bound exactly.

This framework is then instantiated with new channels to improve upon the MRRW bounds. Specifically, the mixed-qubit channel (MQC), a mixed-state version of PSC, strictly improves the first MRRW bound at every $0 < \delta < \frac{1}{2}$, while the masked mixed-qubit channel (2MQC) strictly improves the second MRRW bound throughout the same interval.